Behind the Brand

We started our journey selling shoes out of a bedroom in 2021, and now we’ve grown into one of the UK's biggest online sneaker store.

Our Story

Born from a passion for sneakers, our journey began in 2021. What started with our Director, Jack Jarvis, buying and selling shoes locally has since evolved into a Europe-wide online brand, backed by a highly skilled team of industry professionals. Today, we’re celebrated for our unwavering commitment to quality, authenticity, and delivering a seamless shopping experience. 

Our Collection

At Not on the Shelf, we don’t just stock any shoes – we choose our items carefully. Every shoe is handpicked, scanned, and authenticated by our Authentication team, ensuring every piece meets the highest standards.

From pre-release Jordan 4s to the latest Nike Dunks, we bring you the best of the best – all without the usual marketplace hassles.

Our Vision

We envision a world where exclusive goods are accessible to all. Our mission is to revolutionise sneaker shopping, creating an experience that’s as exciting as it is effortless. From the moment you explore our website to the unboxing of your new kicks, every detail reflects our passion for quality, customer satisfaction, and innovation.

Our Promise

As we continue to grow, we remain committed to pushing the boundaries of sneaker culture, design, and customer experience. Our promise is simple: to consistently deliver products and experiences that not only meet but exceed your expectations.

Join the Not on the Shelf Community

We’re more than just a marketplace – we’re a movement. Become a Not on the Shelf Member and be part of a community that’s passionate about sneakers, streetwear, and the culture that surrounds it.